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Shinola (shoe polish)
Shinola was a twentieth century shoe polish company.
==History==
The name "Shinola" was patented in 1903,〔Dalzell, 2009, p. 863〕 and the shoe polish company of that name was founded at 822 Jay Street, Rochester, New York in 1907.〔 The name was thereafter acquired and a new company revived under the old name. It gained popularity during World War I and World War II as an effective shoe polish. The original trademark was filed to the United States Patent and Trademark Office in 1929 and registered in 1930 by '2 IN 1-SHINOLA-BIXBY CORPORATION' (NJ, USA).〔(【引用サイトリンク】title=Trademark Status & Document Retrieval )〕 According to a review in the trade magazine ''Commercial America'', the tin polish container was notable for having a "key" that could be turned to separate the lid from the can, a innovation of the time.〔''Commercial America'' staff (July 1912), "Shinola Polish and Polishers". ''Commercial America''. 9 (1):33〕 In a 1945 ad that ran in ''Popular Mechanics'' magazine, Shinola marketed itself as a wax that could be used too as a polish scratches in furniture, a polish for linoleum, and a finish for toy models (eg. airplanes).〔''Popular Mechanics'' ad, 1945, p. 248〕
Ultimately, the company went out of business in 1960.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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